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Comparison of Free CRM Cloud Platforms 

Why vendors give away free CRMs

Most CRM platforms offer some free access, usually this is a time limited free trial in order for you to evaluate the suitability of their product with your needs. Allowing you to sell to yourself makes perfect economic sense compared with the expense of engaging a salesperson to demo the product to you.

A more interesting phenomena are the half dozen or so vendors that offer a CRM as a permanent, free to use, business tool for you to run your business on.

 

This is a smart move, a CRM is the centralised data hub that fuels all your marketing and sales activities so whichever vendor supplies the core data management system is in a prime position to supply the additional, chargeable tools that use that data for marketing and sales activities.

It is also worth noting that however much the CRM software may (or may not) cost, your company will invest significant time and effort in populating the database and will face a significant and risky challenge to change platforms further down the line.They are not giving away such valuable software out of the kindness of their hearts, so it is worth exploring the differences in how, and by how much, these vendors will try to monetise their "locked in "relationship with you off the back of their initial generosity.

Top Free CRM Platforms in the UK

  • Hubspot

  • Bitrix24

  • Zoho

  • Capsule

  • Engagebay

  • Insightly

  • Agile

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing.

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